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![]() Simple designs are easier to assimilate, understand, and remember. They also provide a greater impact. If the eye is not distracted by conflicting elements, your message comes through immediately. Use an economy of expression and cut straight to the heart of the matter. Here are some tips to create a design with simplicity: unify your visual elements refine your type and art to focus the viewer's attention on essential aspects reduce the number of visual elements through subtractive design -- eliminate any element that doesn't contribute directly to visual communication strive for taste and restraint; avoid tricky, ornate, and overdone free web site, Web Site Design. indiana web design
Once you decide on your content, you need to think about the site's framework. Information designers call this the site architecture. The best way to develop a framework is to create a flowchart. Use index cards, a large sheet of paper, or a white board. Organize your site with problem-solving in mind. Get your audience from Point A to Point B as quickly and easily as possible. The Web is hierarchical; you work from the top down. In supermarkets there are signs that lead you to the area with the products you want; you'd go to the dairy aisle to find cheese, for example. If every grocery item were arrayed in front of you as you walked into the store, you'd get confused. It works the same way on a web site. Don't overwhelm people by putting links to your entire site on the homepage. Instead, create a model to prioritize and categorize information. Define logical relationships between subjects and define links between information types. indiana web design. Web Site Design
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